Your business. Beyond borders.

What are your borders costing you?

You already know how to sell at home. Explore what a modest number of international orders could add — and a practical way to test a new market without going global overnight.

No account needed. No email required to see your result. Figures are illustrative and editable.

01 · Explore opportunity

What could a few extra orders mean?

Start with your domestic sales. Adjust as much or as little as you like.

Start with your sales

Illustrative annual sales, excluding tax and delivery.

Annual domestic sales (€)Your current domestic merchandise revenue.

How would you like to describe baskets?

Average domestic basket (€)

Annual domestic orders

Merchant's home country

Potential extra sales: choose how to estimate

International order uplift22%

Starting scenario: 22%. This is an illustrative uplift to domestic order volume, not a verified average merchant uplift. The 25% cross-border share of Europe's eCommerce market is useful context, not a forecast for your shop. Why?

Refine basket values and merchant-borne costs (optional)

International basket difference0%

Leave at 0% unless you want to test a different international basket value.

Gross contribution margin35%

Before any of the additional international selling costs below.

Extra marketing / year (€)

Localisation / setup (€)

Unrecovered shipping & returns / order (€)

Extra payment / FX cost (%)

Other merchant-funded international costs / year (€)

Only additional costs the seller bears are modelled. Customer-paid VAT, duty and normal checkout shipping are not merchant costs here. ePAL or other service charges are excluded unless entered above; see pricing.

Illustrative additional annual international GMV

€110,000

22% order uplift scenario

On top of your domestic business — assuming all new orders are incremental.

Additional orders / year

1,100About 92 per month

International average basket

€100Illustrative merchandise value

Estimated contribution after costs

€30,830After the selected merchant-borne costs

What changes?

A visible difference from a relatively small change in your market reach.

Domestic sales

€500,000

Additional sales

€110,000

Gross contribution before additional costs€38,500

Marketing and localisation−€3,600

Unrecovered delivery / returns−€2,750

Extra payment, FX and other seller costs−€1,320

Indicative contribution after selected costs€30,830

This is a commercial exploration tool, not a sales forecast or financial advice. The starting 22% is a scenario, not a measured average uplift. Orders and sales are assumed incremental, with no domestic cannibalisation. Results change with your inputs and costs.

Explore possible markets →See the research

02 · Find a starting point

Where could you try selling first?

Select a market to shape your first experiment.

These are starting points for investigation, not personalised market recommendations. Each figure is the proportion of surveyed shoppers in that country who say they buy from retailers abroad — not the proportion likely to buy from you.

Source: DHL eCommerce, 2026 cross-border buying behaviour. Category fit, existing audience, local competition and delivery practicality still matter.

See how international pricing works →

03 · From interest to a price

What would your first international sale involve?

A preview of the Shopify-style precalculation journey

Try a product-country example

No API credentials or actual product catalogue needed for this preview.

Your example product

Domestic product price (€)

International destination

This illustrates the workflow; it does not contact ePAL or calculate live tax and duty. A production version can call ePAL's precalculation service.

How ePAL prepares an international price

1Product classification

2Destination tariff code

3Destination duty and tax

4Review and publish price

Domestic product price€40

DestinationGermany

Destination tax and dutyAwaiting live calculation

Suggested international priceAwaiting live calculation

Select a product and a country, then preview the steps. Real values depend on product classification, origin, source-tax handling and destination rules. Calculated prices can then be reviewed before Shopify Markets publication.

Explore the Shopify merchant guide for the real precalculation and publication process.

04 · Start small, learn, scale

Your first-market roadmap

A manageable experiment, not an overnight global rollout.

Choose one reachable market

Start with Germany, validate product demand and likely delivery experience.

Select 10 products for a small trial

Choose products with known origin, clear descriptions and manageable shipping and returns.

Prepare the international buying experience

Check landed pricing, localisation, currency, delivery options and tax treatment. ePAL can help coordinate pricing and relevant partners.

Run a limited launch

Choose a small marketing budget and a defined trial period. Make the delivered price and experience clear from the start.

Measure and decide what to do next

Review actual new orders, acquisition costs, margin, customer questions and delivery outcomes before adding countries or products.

Beyond landed-cost calculation, ePAL's broader go-global support can involve marketing, localisation, integrated shipping providers and specialist tax partners, depending on the merchant's needs and arrangements.

Have your next steps sent to you

Enter an email address to request a copy of the roadmap. You can view or download it without providing an address.

Where the figures come from

Enough context to make the opportunity tangible — without disguising assumptions as forecasts.

25% of European online market is cross-border: Cross-Border Commerce Europe estimated that cross-border B2C purchases represented 25% of Europe's eCommerce market in 2025. Source (2026). This market-level share does not imply a 25% increase for an individual seller.
70% of surveyed shoppers buy internationally: DHL eCommerce 2026, also reporting 41% cite customs/duties/taxes as a cross-border purchase barrier. Source. Country figures in the market section come from the same survey.
Why the 22% starting value? It's a deliberately editable illustrative scenario within the requested 20–25% range. Neither of the sources above validates it as the average merchant revenue uplift. A more credible merchant-specific scenario can be built using their own existing overseas site traffic.
Costs: This model estimates merchant-borne incremental selling costs only. It excludes customer-paid tax, duty and delivery charges, plus unentered platform charges. The Shopify-style preview is a process demonstration, not a live ePAL quote.

Start a conversation

Prefer to talk it through?

Tell us about your store and the markets you are considering.

Talk to ePAL →