ePAL Global
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Show the right price
Calculate tax, customs duty, shipping and fully landed cost before payment or before fulfilment - depending on your process.
Unexpected cross-border charges cost sales and customers, cause delivery delays and refusals, increase support demand and damage reputations.
Sell cross-border with no surprise charges at delivery
Calculate the fully landed price before payment, so your customer pays once - at checkout.
ePAL calculates tax, customs duty and optionally shipping at checkout, then optimises each basket using the rules that apply to the products, customer and destination.
Supports sales to the EU, US and major trade routes, shipping from anywhere, subject only to the routes supported by your chosen shipper or ePAL's partner shipping aggregators.
See ePAL in action →Available now: WooCommerce for calculation in checkout, Shopify for validation and optimisation after checkout and before shipping, and a direct API for either workflow.
Available directly for merchants or through agencies, platforms and fulfilment partners.
Sell to US and EU consumers
Ship from anywhere
WooCommerce
Full-featured checkout and product integration
Shopify
Validate and optimise baskets before shipping
Documented API
For custom commerce workflows
Unlimited carrier access
Shipper agnostic - use your shippers or our partners
Records and audit logs retained
For fulfilment, tax and duty reclaims, reporting and audit
Sell to US and EU consumers
Ship from anywhere
WooCommerce
Full-featured checkout and product integration
Shopify
Validate and optimise baskets before shipping
Documented API
For custom commerce workflows
Unlimited carrier access
Shipper agnostic - use your shippers or our partners
Records and audit logs retained
For fulfilment, tax and duty reclaims, reporting and audit
What ePAL changes
Cross-border decisions happen before the customer pays
ePAL evaluates the products, origins, destination and available compliant tax and duty treatments, then provides one landed price and the data needed to deliver on your promise: no surprise charges at delivery.
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Optimise the basket
Avoid blanket rules and unnecessary charges by applying the best compliant treatment available for every basket, including reduced or zero-rated tax and optimised customs duty.
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Prove what happened
Retain the calculation and decision records needed for fulfilment, customs clearance, tax and duty reclaims, reporting and audit.
Already working for a cross-border merchant.
See the Beyond Brexit case study →
ePAL in action
From product classification to landed cost in the checkout
See a genuine US-to-Ireland basket showing the charges calculated before the customer pays.
01 / Basket
Products and prices
Origin: United States
Destination: Ireland
Destination: Ireland
02 / Classification
Product-level codes
Description, origin and confidence
03 / Rules
Tax, duty and shipping
Rates and compliance checks
04 / Result
Fully landed price
Shopper and merchant data
Coverage and capabilities
One integration across calculation, customs and fulfilment
Sell B2C into supported markets from anywhere your carrier can collect. Alternatively, use one of ePAL's default carriers.
ePAL is shipper agnostic: if your shipper supports the route, ePAL needs only the shipping amount. If you want to ship somewhere new and don't have a carrier, ePAL will fill in the gap until you do.
Fully landed cost
Calculate product tax, customs duty, tax on duty, shipping and tax on shipping across major trade routes, with coverage continuously expanding.
Classification and regulatory checks
AI-assisted product classification with human verification, real-time sanctions, restrictions and excise checks.
Shipping and customs documentation
Generate shipping labels and customs outputs, maintaining consistency with checkout and fulfilment data as the source of truth.
Tax registration, reporting and reclaim support
Access registration, VAT reporting and returns through specialist partners, with data to maximise tax and duty reclaims on returned goods.
Practical guide for merchants
The EU €3 duty after go-live
Review what changed, recover control, optimise products and processes and make sure checkout and customs agree.
The new normal for merchants selling to the EU
See how the new EU rules can be used to optimise baskets
The €3 duty is not simply a charge per parcel or per physical product. Classification, description, origin and declaration-line grouping can materially change the total your customer pays.
This is just one example of the destination-specific rules ePAL manages across supported markets. Our guide explains the rules and shows how to check the result from catalogue to customs declaration.
Integrations
Choose the shortest route from checkout to ePAL
WooCommerce
Download "Cross Border Calculator" by ePAL direct from Wordpress.org.
or click here for more infoShopify
ePAL respects Shopify's restrictions on checkout integrations. But merchants can still take advantage of ePAL capabilities after checkout and before shipping.
learn more about ShopifyAPI
Connections for custom stores, 3PLs, fulfilment providers, platforms and logistics providers. Contact ePAL for more info.
or view API documentationUnoptimised vs optimised with ePAL
The same physical basket can produce a very different result
Imagine a customer buys five products and has them shipped to Ireland. This illustrates the cost of applying €3 to every unit instead of dynamically grouping products that share the same eligible classification.
- Basket:
- Zip-up hoodie
- Crew-neck sweatshirt
- Cable-knit jumper
- Button-front cardigan
- Sleeveless knitted sweater
Products are listed for illustration. In this example, all five products share the same HS6 classification. Actual classification and eligibility for grouping depend on factors including materials, construction, product characteristics and country of origin.
Valid but unoptimised
€3 applied to every product based on description
€166.05Illustrative checkout total
- Product value: €120.00
- Duty: €15.00
- VAT: €31.05
Optimised with ePAL
Products grouped on one declaration line by ePAL, as permitted by the regulations
€151.29Illustrative checkout total
- Product value: €120.00
- Duty: €3.00
- VAT: €28.29
The first calculation does not understate duty, but separately declaring products that qualify for grouping results in unnecessary duty and VAT on duty.
This simplified illustration assumes a 23% VAT rate and excludes shipping.
A real optimised checkout
Three books, one HS6 group and one €3 duty charge
These three different books can legitimately share the same HS6 classification based on content, so ePAL treats them as one for customs purposes.
The ePAL 'Cross Border Calculator' identifies all of this in the checkout:
- Three different book products
- One shared HS6 classification
- One €3 customs duty charge
- No Irish VAT on the books
- No Irish VAT on the duty
- No Irish VAT on the shipping
- Final landed total: €73.00
Shopper sees
One final landed price
- No unexpected charges on delivery
- A clear delivery option
- Confidence before payment
Merchant and fulfilment team receive
The same data behind the promise
- Product classifications and calculations
- Consistent shipping and customs declaration data
- Compliance checks and retained records
Behind the checkout
Every merchant has access to the ePAL portal
The checkout calculation is only the customer-facing part of ePAL. Merchants also receive access to the portal for usage reporting, transaction records, funds management, product configuration and control over the service providers used in their cross-border process.
Merchant-controlled providers
Use ePAL's defaults or connect your own providers
Merchants can select the providers ePAL should use for services such as shipping, tax-rate calculation and reporting, customs duty rates and other specialist functions.
This allows a merchant to use ePAL's default services where convenient while retaining existing provider contracts where those arrangements are commercially or operationally preferable.
Try it with your own products
See what ePAL does with your basket. No need to install anything
Don't take our word for it. Calculate fully landed cost using your own products and destinations.
After-checkout optimisation
Make DAP feel like DDP for your customers
Replace the delivery surprise with a checkout promise.
Some merchants and platforms can't, or don't want to, include tax and duties at checkout. This leads to surprise charges, delivery refusals or returns, angry customers and bad reviews.
For DAP shipments - sometimes still described as DDU - ePAL can calculate the fully landed price either at checkout or immediately before shipping. This allows merchants, 3PLs and carriers to trigger a tax and duty payment request before the consignment is dispatched.
The result is:
- No surprise charges at delivery
- Customers can choose to pay before delivery or later - maybe with additional handling charges
- Customs clearance is more streamlined
- Overall delivery is likely to be quicker
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Calculate
Tax and duty calculated at or after checkout.
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Collect
Request the tax and duty before shipping / delivery.
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Deliver
Streamlined delivery and customs clearance.
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Repeat
Happy customers are repeat customers.
Partner-enabled customs pre-clearance planned for Ireland, the Netherlands, the UK, Canada and the US, making customs clearance and delivery even more efficient.
Pricing
Simple SaaS pricing for cross-border sales
Pay for completed cross-border baskets, not abandoned checkouts, API calls or a shelf full of modules.
1.5%
of the checkout price.
The fee is capped at €1 per basket, so any basket with a total consumer charge above €66.67 costs €1.
Your first €10,000 of cross-border sales are fee-free
No credit card required until you've processed €10,000 in transactions and want to continue.
- No charge for API calls.
- No charge for repeat or amended baskets.
- No charge for abandoned checkouts.
- No charge for re-optimisation before shipping.
- No recurring commitment.
- No setup fee.
- No monthly minimum.
- See pricing questions
Bring ePAL to your merchants
Agencies, eCommerce specialists and fulfilment partners can introduce, integrate and manage ePAL for their merchants or explore API, white-label and co-promotion opportunities.
Download overview of ePAL partner offering for Agencies, Developers and Consultants →Evidence and practical guidance
See how cross-border selling works after the theory ends
Live merchant case study
Beyond Brexit: rebuilding access to a market worth 40% of sales
A specialist UK merchant integrated their custom-developed store with ePAL via direct API integration to return to EU selling.
ePAL integration took days. Regulatory administrative activities took much longer (the lesson being: start early!). Soon, this merchant was selling consignments to customers in five countries, with that number continuing to grow.
Read the case studyPractical guide
How to optimise the EU flat-rate customs duty after 1 July
Trace the €3 duty from catalogue to declaration, understand grouping and VAT effects and test a real basket end to end.
Learn how to optimise the end result by spending a few minutes getting the 'source of truth' right.
Learn how ePAL can help to automate and streamline the process - free for all clients.
Read the guideBuilt by practitioners
Experience behind ePAL
The core team has well over 100 years of combined experience, across tax, cross-border trade, eCommerce, product innovation and software engineering.
Locations: Ireland · Italy · United States · Brazil
Core team
The team behind ePAL from its original development through launch.
David Deputy
Co-founder · Chairman
David Deputy is co-founder and chairman of ePAL Global and a recognised innovator in tax and regulatory technology, working with the World Customs Organization and OECD on modernising tax. He has extensive experience applying emerging technologies, including artificial intelligence, data analytics and blockchain, to complex tax and compliance challenges. Previously Director of Strategic Development and Emerging Markets at Vertex, David brings deep expertise in global indirect tax and enterprise software to ePAL’s strategy for simplifying cross-border commerce.
Ron Healy
Co-founder · Head of Product
Ron Healy is co-founder of ePAL Global and an experienced product and innovation leader who has worked across startups, large enterprises, public-sector organisations and academia. He specialises in turning complex regulatory and operational challenges into practical digital products and originated the concept of the Minimum Compliant Product.
At ePAL, Ron leads product strategy and innovation, helping make compliant cross-border eCommerce simpler, more transparent and more cost-effective.
Mateus Badan de Pieri
Head of Engineering
Mateus Badan de Pieri is Head of Engineering at ePAL Global and an experienced software engineer and full-stack developer. He leads the architecture and development of ePAL’s core platform, APIs and eCommerce integrations, translating complex tax, customs and shipping requirements into reliable, scalable technology. Mateus combines hands-on engineering expertise with technical leadership, ensuring that ePAL’s compliance services perform accurately and efficiently during the checkout process.
Try ePAL with real products
Calculate tax and duties or fully landed cost
Classify a product or run a full quote for free.
We email the detailed result so you can retain and share it, then compare ePAL's calculation with your current cross-border process.
Cross-border calculation
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Classify products
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or calculate fully landed cost for a basket
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Receive a detailed result in your inbox free of charge
Contact ePAL
Tell us where you want to sell
Start with a plugin or discuss an API, tax, customs or fulfilment workflow.
Or contact ePAL to discuss partnerships, integrations, collaborations, white-labelling or co-promotion opportunities.
Email: epal@epalglobal.com